WANTED: Nausea Medicine For My Facebook Ad Account (Part 1)
Solve the three chronic digital marketing problems that all business face in a COVID world. Learn my three straightforward solutions to put your "COVID friendly" automated digital marketing assets to work for your business TODAY.
I just got off the phone with one of our Facebook ads pros, and he was in a panic because Facebook shut down his $30,000/mo ad account overnight, with zero warning. Anyone who runs Facebook ads knows this happens however, the warning still stands: Social media platforms go up and down somewhat like the stock market.
Problem #1: Facebook and other ad platforms can change, or leave you high and dry without warning, shuttering the vital leads you were getting.
Facebook ads manager is a tremendous business tool, and we use it a lot, but (and it’s a big BUT!) you never want to become dependent on FB, or any other platform you don’t own or manage, especially when it comes to the health and fate of your business.
Here’s the thing...
It doesn’t matter if you have a small business, large business or you’ve been thinking about starting a home business, the strategy is the same.
Never lean too much on a platform you don’t own or control.
Solution #1: Master your own website, and control your own fate.
Ironically over the last 5-10 years while the digital world fell in love with social media, and then Amazon, I’ve been quietly creating windfalls of business for my clients using the humble, old fashioned website. What Matters Online Today
One of the many perks of your website is that you OWN it, and it typically costs less than $20.00/mo to run and operate. Best of all, if you format it correctly, Google, Bing, and other search engines and websites will send you free traffic 24/7.
You don’t even need to be a programmer or technology expert to create lasting results. I was 26 when I built my first $60,000/mo website, and I didn’t know a lick of programming. I found an early drag-and-drop editor and I was off to the races. These days you can use a drag and drop editor to launch your new idea or product in days, or weeks, if you have the right plan. *Buyer Beware. Not all website platforms are created equal.
*If you run a more established business, Shopify and Wordpress can deliver tremendous results with a few thousand dollar investment.
Problem #2: Most websites never launch, and most that launch never convert traffic into paying customers reliably.
Don’t be like most people.
Most business owners and department leaders will spend the next several months to years struggling to build complicated Facebook Ad sequences, flashy websites, and complex sales funnels only to have the rug taken out from under their feet every time Facebook changes its rules or receives governmental regulation pressure (which is almost constant these days.)
A good website plan with just a few simple plugins can attract new business, partnerships, book deals, and all sorts of great opportunities, practically on autopilot.
Statistically, most people who start websites never complete and launch them. It can be difficult to do this by yourself, especially when you are trying to earn real money with your website.
It doesn’t have to be hard if you have the right plan and the right tools to work with. Here’s the formula that I use:
[Content sequence] + [compelling offer for your product] x [an easy way to purchase] = [WINNING ON THE WEB]
Solution #2: A simple website with a proven plan.
What matters most (in terms of sales and revenue) is the way you arrange the content, not so much how pretty it is, or whether or not it has a flashy home page. The content sequence is where your leverage is this day and age. This is what informs and motivates a visitor to pick up the phone, or click “add to cart.” When you think about your profitable business website, I bet your mind gets filled with dramatic visuals and attention-grabbing animations and striking visuals. Speaking strictly from a decade of personal experience data/results, simple websites produce more results than flashy ones.
Where To Start
My suggestion is to get your business website (aka your sales automation tool) working smoothly with simple but authentic text, images, and video. *You can upgrade and polish the aesthetics as you go. Always start with your offer structure.
Quality simply means that your pages reliably turn traffic into leads, customers and sales.
This is easier (but it comes with a warning.)
Websites like Wix, Squarespace, and others can help you get set up in days when it used to take weeks. There is one word of caution with these types of “drag-and-drop” sites. While they are easy to use, they are not easy to migrate your content OFF of their platform, should you grow beyond their capabilities.
Eventually, as your business grows, you may want, or need to switch to a more robust platform like WordPress, or Shopify, so you will want to account for the transfer process which may add a few extra steps to your migration process.
Remember, simple business websites perform better and get launched sooner than their more complicated competitors.
If you are just getting started, or you are a do-it-yourselfer, then dive into the Wix or Squarespace platform today and see how easy it is to get started. If you’ve been thinking about hiring help or having someone build for you, continue to part two so you don’t get the blood (money) sucked out of your bank account by slick-talking experts.
The moral to the story: Simple business websites perform better and get launched sooner than their more complicated competitors. Continue to part 2