WANTED: Nausea Medicine For My Facebook Ad Account (Part 2)
In the last article, we discussed the first two problems of developing profitable digital properties. If you didn't catch the first one, go back and ready it quickly, especially if you are a first time entrepreneur or business owner. Part 1.
This article is specifically for established business owners who have a few thousand to spend on their platform build, or redesign. Do-it-yourselfers, and first-time website builders, please refer back to the first article. Your Time Vs. Your Money
As a business leader, your time is often more valuable than your money, so usually it doesn’t benefit you to go in and learn how to do this yourself in most cases. However, the technology bill can add up quickly, and in most cases, you have to put blind faith in an agency and swallow their strategy and hefty bill long, long before you see any return on investment. (It doesn’t have to be this way.) In the last article, we also talked about Wix and Shopify being great start-up business tools, but for more established businesses, you may want to start on WordPress or Shopify. It will take your startup costs from $20-$30/mo, (and as many hours of your time as it takes to build) to around $1,000-$5,000 to build, and then about $10/mo to host, depending on how many plugins and features you add into the recipe.
Problem #3: Agency vampires REALLY DO EXIST
If you are just getting started, or you are a do-it-yourselfer, then dive into the Wix or Squarespace platform today and see how easy it is to get started. If you’ve been thinking about hiring help or having someone build for you, I want to make sure you don’t get the blood (money) sucked out of your veins by slick-talking experts.
There are agencies out there charging anywhere from $8-20k, sometimes as high as $100k for websites that take months to build and deliver zero promise of results or sales. You can avoid this blood-sucking affair altogether by grabbing my new playbook which is linked below. It is filled with time-saving tips, and advice on pitfalls to avoid when growing or starting your next marketing/business growth project. But first, one last note.
One of the best things about building your website, as a priority over your Facebook page, is that Google and other search engines will send you free traffic. *This doesn’t happen automatically, but a new website can make progress quickly in the search engines if you follow industry standard and proven SEO (search engine optimization) guidelines.
Solution #3: Learn the 3 Unbreakable Rules for Cracking the Digital Growth Code
Shorten your path to results and ROI.
These days you can build a powerful website in a couple of days or weeks, that generates leads and drives sales like a workhorse. Best of all, when you build the content correctly, you don’t need much traffic to turn those visitors into leads and sales for your business.
While the big social media platforms change their rules weekly, and ebb and flow in popularity, the humble website continues to be a stable, predictable, and controllable business asset.
Dust off the cobwebs.
Sometimes the only thing worse than not having a website is having a website that is poorly produced, outdated, and an embarrassment to your brand. Is it time to blow the dust off and get on the right track?
If you’ve been thinking about jumping on the Facebook roulette wheel and you’d rather build a more stable sensible asset/foundation before you head to the blackjack table, you might want to think about our Growth Factor workshops.
Proven custom-tailored solutions to help you survive and thrive in a post-COVID-19 Economy.
Our Growth Factor workshops are the most direct path to results and ROI (return on investment) that I’ve found anywhere. I know because I built it after over a decade of experience helping over 200 brands improve their digital strategies which multiplied sales of their best products.
What do you think about this? A decade of knowledge and results condensed into a few hours of training, and strategy sessions, with our help every step of the way. The best way to learn more about the program is to get my all-new 100% free digital survival manual.
I call it The 3 Unbreakable Rules For Cracking The Digital Growth Code. It’s a ten-minute read and it will change the way you think about investing in digital assets forever. It also includes my “Hot Checklist” that I use to tell if a brand is ready to GROW online or not.
You can get it here. It shows you exactly how I dodged the crowds of social media “gurus,” and Amazon “experts” and avoided the boom and bust heartbreak of putting your hopes and dreams in platforms you CAN’T control.
DISCLAIMER: You need a product, or service (of course), and here’s the thing, this is 100% guaranteed NOT to work if you don’t build it. In some cases, existing businesses just need to tweak their website to bring in more business.
A winning strategy doesn’t have to cost a lot.
If your strategy is right, you don’t have to spend a lot to get results online these days, because most businesses can benefit greatly from a 20-50% increase in sales of their best product. **I’m really big on home-based businesses and operations because of COVID-19, and the fact is you can run operations from home, via your high powered (updated) website.
If the correct website strategy can help multiple mom and pop nobodies become national leaders in their categories, then it can help your business as well, if you are willing to learn a few new tricks.
TRANSPARENCY DISCLAIMER: Are you a worm or a vegetable leader?
I love helping leaders do better, but success is always built on success, and your business almost certainly has greatness in its DNA, but that “pro-tential” will never be developed if you come to our strategy calls with worms in your box instead of vegetables. What do I mean by worms?
Everyone has a few worms. Those things that keep us up at night, wondering, worrying. Everyone has occasional fears, but it’s what you do with those crawly, wriggly worms that will determine the outcomes that you get in business and life. On our strategy calls, I do my level best to learn about your business and provide a reasonably comprehensive strategy and profit-driven growth plan. However, business leaders who come to the table to talk about all of their problems and how people have done them wrong are usually in no place to grow a healthy business.
Use your worms to build your garden. Turn your worms into constructive builders of your garden, we do that by recognizing that you are always the central hub in everything that happens in your business or department. The link between your existing business and the business you want to have is usually found in the torrent of traffic that exists online for your product, service, or expertise.
Finally, worms always make the garden produce better vegetables. So it’s not about what has happened to you in the past, it’s about how to turn that into fuel for here, now, and today. I look forward to meeting you in our first strategy session.
When you grab my free guide, it has instructions on how to schedule a free call with me.