Digital marketing and social media are the best business tools ever created. Here is how you use them powerfully.

PROBLEM: Is your path unclear? SOLUTION: Probably too much force, and not enough flow. Please allow me to explain... If you're like me, I've always been skeptical of anything impractical, or concepts that might sound like a polite quib, or pleasantry that probably doesn't hold water in real life application. As you read this, there might even be a voice saying, yeah right, this stuff is B.S., or this is that woo-woo stuff. Now that I've been at this lifestyle business buildin

For the last few weeks, we’ve been talking about how technology is evolving faster than many schools and businesses' ability to keep up. The modern entrepreneur and the modern leader must think differently from the way most of us have been taught in what I call the OLD ECONOMY. This week, we are going to talk about free tools that modern entrepreneurs are quietly using to make a great income and drive change in their companies and communities. It’s true, technology is disrupt

What do you get when you combine an ambitious branding maniac with an equally ambitious importer of health & wellness goods? A recipe for massive growth! Warning: This story is a cautionary tale, as much as it is a success story. In the summer of 2014, I received a call from a man with a thick accent stating he wanted marketing help, and that he had a store in a nearby shopping mall. After meeting him, we quickly hit it off, and from there it felt like a speed train journey

A Classic Startup Story One summer day in 2012, while attending a Blair County Chamber of Commerce event, I was introduced to a very unique scientist and inventor. At the time, nobody had heard of him, but over the last seven years, he has risen to become one the world’s foremost experts in a field called bioremediation. Of course, I had no idea what that meant either, but as I would later come to understand, the science promises to clean polluted water faster and cheaper